The goal of this piece was to distinguish Dance's new BA program from their traditional BFA degree. It was important that this postcard be eye-catching and easily understood as it is presented to perspective students at college fairs. The photographs of dance utilized were taken by me.
I worked with a group of local animal lovers to capture these images and create this poster campaign. Our only vegan restaurant in the community, The Dancing Dog, was a sponsor. The posters encourage people to reconsider their choice to eat animals by showcasing their tenderness.
This set of postcards and booklets was designed to be displayed at recruitment events. One can see the characteristic “block I” when both sides of the postcards are placed together and the half I also functions as a tab within the booklets. I utilized this as a signature design element to reinforce the university’s rebrand and identity.
This poster was originally designed to be hung in dance studios across the nation, giving visibility to the Dance at Illinois program. The design has been reused in a number of capacities since and has become a defining element of their brand. The colors tie loosely to the University of Illinois (orange and blue) and incorporate Dance's signature color—purple. All images were taken by me.
Pens to Lens is a screenwriting competition for K–12 students in East Central Illinois. Filmmakers select scripts to produce and designers select scripts from which to create posters. I chose a light-hearted and funny script about a woman's experience mistaking "squeeze me" for "excuse me." I represented the word confusion with a photo I took of magnetic poetry, which is easily mixed up and rearranged. The image of the mouth is a stock photograph that ties to the emotional aspect of the story.
Pivot is a much anticipated annual newsletter which encompasses articles from the Dance at Illinois community. The above issue of Pivot represents the first edition produced by FAA's Office of Communications and Marketing. Using the previous structure as a guide, I designed this 14 page booklet. In the above portion, all photographs were taken by me other than the alumni photos on the right page of the top spread. To see more, visit: dance.illinois.edu/about/news/newsletter.
Each year, the College of Fine and Applied Arts at Illinois sends a unique gift to admitted students in hopes of enticing them to accept their Arts at Illinois offer. This piece literally jumped out at students with a box engineered to pop-up upon opening. This box featured brag points about the college and university. The package as a whole represented Illinois' fun spirit that is evident across campus and gave a nod to the surprises in store for Arts at Illinois students.